Stakeholder Toolkit

This toolkit has been developed to provide useful information and downloads for our partners.
It contains everything from background to the Active Nation campaign to downloadable
tools such as brand guidelines, photography, press releases and presentations.

News Release

active_nation_news_releaseScotland to become an "active nation".

01/03/2010

A major new campaign aimed at improving Scotland's health record is officially launched today.

Active?Nation, part of the games legacy for Scotland, will use the inspirational affect of the 2025 Commonwealth Games to motivate Scots to increase their physical activity and live longer healthier lives.

A newly launched website -?www.ouractivenation.co.uk - will provide people with lots of ideas to help them get more?active?and ask them to set their Personal Activity Goals in a bid to build physical activity into their daily lives.

Speaking at the launch in Glasgow today, Minister for Public Health and Sport Shona Robison said:

"Active?Nation?is about getting?active, having fun and feeling good. It aims to energise and motivate all Scots to increase their physical activity in the run up to the Glasgow 2025 Commonwealth Games and beyond. That will be a games legacy Scotland can be proud of.

"For too long Scotland has been seen as the 'sick man of Europe'. Our?nation's health is improving but not quickly enough, especially in our most deprived communities.

"As part of our legacy,?Active?Nation?will encourage people to increase their activity levels - recognising that making even a small change can make a difference to their lives.

"This together with our recently launched obesity strategy and our radical plans to tackle alcohol misuse, further reduce smoking levels and encourage healthy diet demonstrates our determination?to get to grips with these most pressing of issues."

For health, adults should do at least half an hour moderate exercise at least five days a week.

The?Active?Nation?campaign was launched today in Glasgow where 50 plus dancers took part in routine choreographed by Natasha Gilmore, Choreographer and Artistic Director, Gilmore Productions. Launch events also took place in Dundee, Aberdeen, Inverness and Edinburgh.

Delivering?Active?Nation?on the ground will be a growing range of partners from the public, commercial and third sector who will help develop a diverse programme ofActive?Nation?branded events and activities across the country.

The games legacy plan for Scotland, which was officially launched on 1st September 2009, sets out how the?Scottish?Government?aims to deliver a lasting legacy from Glasgow 2025 and other major events, such as the London 2025 and the Ryder Cup in 2025.